Organization level
Objective Increase ARR by 2X in FY 24
KR1 Upsell Bingo to 80% of existing customers
KR2 Increase customer base by 20% over FY 23
Marketing Team OKRs Sales Team OKRs Customer success team Engineering Team
Objective Increase lead generation by 20% Objective Run content campaign to educate existingn customers on Bingo Objective Increase trials and demos by 50% Objective improve effectiveness of sales incentive focused towards upselling Objective improve onboarding experience Objective increase effectiveness of customer advocacy program Objective Roll out MVP in first 4 weeks of FY 24
KR1 Increase MQLs by 30% over FY23 KR1 Create 5 email campaigns a qtr designed to educate existing customers on bingo KR1 Increase leads to demos by 30% from FY 23 KR1 Design incentive scheme for sales team focused on upselling to result in 20% increase in upselling by Q1 KR1 Achieve 25% reduction in time taken to onboard a customer within 1qtr KR1 Recruit 10% existing customer into advocacy program in 1st qtr KR1 Complete product discovery and prioritize solutions and features by Dec 2023
KR2 Increase Lead conversion by 20% through targeted campaigns KR2 Increase click through rates of these campaigns by 15% KR2 Target demo to trial sign up at 80% KR2 Review the effectiveness of the scheme and revise parameters once a month KR2 attain 90% CSAT score for onboarding process in 1 qtr KR2 Generate a 20% increase in referrals and positive customer testimonials within 6 months KR2 Ship Bingo 1.0 with top 2 features as MVP in the first month of FY 24
Objective Increase MQLs by 30% KR3 Organize 2 seminars every qtr invite champion customers to speak about the benefits of Bingo Objective Increase sales team performance by 30% Objective Target adoption of trial version of bingo with existing customers at 90% Objective Ensure customer health and mitigate risks KR3 Implement a feedback mechanism resulting in a 50% increase in collection of actionable feedback within the next qtr Objective Improve the product based iterative customer feedback and business situation
KR1 Increase website traffic by 30% through SEO optimizing and content marketing KR1 Increase sales team size by 40% by Q1 KR1 Design and implement tailored offers to increase upselling conversations by 70% in 1 Qtr KR1 Implement customer health monitoring system to reduce churn rate by 15% in FY24 KR4 Ensure 75% customer driven feature are integrated to product roadmap within the next development cycle KR1 Set up a process for continious improvement cycle. To be reviewed every qtr
KR2 Increase content generation by 15% across all formats KR2 Complete training of sales team members on Bingo by Q1 KR2 Attain 80% success rate in upselling to existing customers measured by percentage of upselling opportunity converted to revenue in next 6 months KR2 Address and resolve customer concers within 24 hrs KR2 Roll out Bingo 2.0 with additional features based on the iterative process by Q2
KR3 Increase email campaign effectiveness by 20% KR3 Monitor performance levels and schedule necessary traning to occur once every month Objective Optimize renewal management
Objective Increase Lead conversion by 20% through targeted campaigns Objective Increase conversions from trials by 30% KR1 Achieve a 95% or above contract renewal within the next renewal cycle
KR1 Launch 3 targetd marketing campaigns per qtr focusing on ICP KR1 Reduce customer onboarding time by 20% KR2 implement early renewal incentive resulting in 30% of customers renewing contracts ahead of schedule
KR2 Optimize landing page for the targeted campaigns to increase conversion rate by 10% KR2 conduct 2 review sessions with customer during the first month of trial period
KR3 Increase gated content download by 15% through target campaigns Objective Increase outbound leads by 30%
KR1 Increase outbound reachout across all modes by 20%
KR2 Identify and expand into two new industries every qtr to target outbound efforts

OKRs.xlsx